Hi, I’m Arif Harbott. I’m a digital executive, Chief Digital Officer, entrepreneur and investor.

I write about how digital is transforming business and how to harness the power of digital to drive more profit and higher customer satisfaction for your business.

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About Arif

All of my career has been running, leading, or building digital businesses from the nascent beginnings of the Internet.

In addition to my popular articles, I also use this site to share the lessons I’ve learned from my own life experiments as an entrepreneur, biohacker, investor and accelerated learner. I don’t have all the answers, but I’m happy to share what I’ve learned so far.

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