We have just completed a big redesign of The Communication Group Plc (http://www.thecommunicationgroup.co.uk/), a huge public relations company based near Buckingham Palace in London.

The site has been a huge success, and we are very proud of the design and workflow of the site, there is no complicated software or technology, this was an exercise in design and impact.

There corporate slogan is “The Power of Communication”, which got me thinking, improving my communication was one of the reasons for writing this blog.

I attended a session with our business coach recently and learned something very special about communicating which so far has been very effective for me…

… if you ask a question don’t fill the white space!

Up until recently this is something I have been really terrible at, if someone does not answer right away, I would jump in and start talking, and it is amazing what happens when you don’t fill the white space. People open up more, and answer more honestly. I have also tried it while pitching for business and it has made a big difference in the number of deals I have closed.

Don’t fill the white space, try it and see how it works for you.

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This entry was posted on Sunday, February 22nd, 2009 at 10:31 pm and is filed under General.
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