How Do Your Competitors Describe Themselves?

Wednesday, June 24th, 2009 at 1:39 pm

As part of our drive to define and communicate our brand values, I thought that it would be a good idea to have a look at some of the big agencies out there to see what they communicate. There is a real mix there in terms of language, tone of voice and style. I love some of the statements in the list and it has given me a lot of inspiration when writing the statement for Busara.

I have outlined some of the key messages below:

http://www.bigspaceship.com/
“Big Spaceship is a digital creative agency”
“An innovation-led digital agency, we create and evolve deeply engaging experiences, products and relationships. ”
“We are all specialists in what we do (whether that’s UX strategy, 3D design or something else), but nobody lives within the confines of a single role. At the core of our philosophy is this: everyone is creative.”

http://www.pokelondon.com/
“Poke is a creative company. A creative company that focuses on inventing and making interactive things.”
“If that sounds a bit vague and a bit wooly we don’t mind that. We’d rather not put ourselves in a box that might limit how we’re thought of and what we’re allowed to do. Especially as it’s all changing so fast.”

http://www.soup.co.uk/
“Soup is an award winning, independent digital marketing agency”
“Whatever we do, creativity is at the heart of it – because we believe that’s what makes people click.”

http://www.alexanderinteractive.com/
“We’re a web design and engineering firm formed by creative, inquisitive people who all share a commitment to three principles as simple as they are ambitious.”
“First of all, we believe that really good design not only looks good, but works well.”

http://www.pod1.com/
“Creative digital agency”
“Pod1 is a growing team of 50+ creative, strategic and technical specialists all extremely passionate about the digital and creative industries and what they do. We’re an independent creative design and digital agency and have offices in both London and New York.

http://www.f-i.com/
“Interactive firm”
“Fi delivers premium interactive services and media platforms. Fi has worked with and continues to attract world renowned clients.”

http://www.preloaded.com/
“We do nice things, we could do them for you too”

http://www.digitlondon.com/
“How do you capture the essence of our studio, our people? The banter-ful mix of designers, creative technologists, hackers, producers, planners, thinkers, doodlers, DJs and a dog is difficult to transcribe”

http://www.airside.co.uk/
“Airside is a creative agency working across the disciplines of graphic design, illustration, digital, interactive and moving image.”

http://www.ustwo.co.uk/
“Is a creative design studio in London specialising in in pioneering graphical user interfaces , that drive the products and services of some of the world’s leading brands.”

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