I am working on a very exciting online shop at the moment and I am totally fascinated by the psychology, architecture and operations that surround an online shop. The premise that if you make positive changes to your site you will be almost immediately returned with increased sales.

I have worked on lots of ecommerce sites in my career but even if you have not, ecommerce is everywhere and most people will have made a purchase online.

It got me thinking that I do not hear people talk about ecommerce, people do not seem to get excited and innovate in this area. A lot of people want to build SAAS apps or apps that have no income at all, where as an online shop seems like a much easier business model if you are retail minded and can find a suitable niche.

Over the next few months I am going to be writing about the lessons I learn running an online shop.

If you can think of a great idea for an online shop let me know I would love to hear about them.