For our strategy coursework we had to find a solution to a particular strategic challenge faced by a firm of our choice. It was by far the hardest coursework we have done so far because it was so open ended.
We made some mistakes along the way:
- Choosing a strategic issue that was too big
- Choosing a market that was too wide
- Picking companies that had too many business units and divisions
After a few false starts we chose Krispy Kreme as it has a simple product line, clear value proposition and an interesting history.
You can download the whole report here: Krispy Kreme Strategic Analysis